Some Important Facts About Digital Marketing

In this digital era, no business can exist without digital marketing. Every product whether it is big or small needs to be promoted on different platforms. The digital technologies have made it faster to promote the products and services around the globe within no time. When we talk about digital marketing it means promoting products or services using digital platforms. If you are going to start a business you definitely have heard about digital marketing and have some plans about digital marketing strategy about your business.

 

What is digital marketing

Every product or business that enters the market needs to be introduced to the wider public so that it can get acceptance in the community. Since the very old times, different means have been used for this purpose. In the recent times, the digital means and digital platforms are used to promote the products and services. These include the Internet, mobile, Television, display marketing or any other digital medium for this purpose. It is all about digital marketing that is practiced nowadays.

 

Stunning Facts about digital marketing

Digital marketing has become the most popular trend in the business world and the marketers are well equipped to engage the always-on and faster consumer of the day. As they proceed in the field they encounter the different issues that they have to resolve. Here are some amazing facts about digital marketing that may help you while performing as a digital marketer.

 

1. Budget about digital marketing is higher than ever

The importance of digital marketing has recognized around the globe. Companies and people are thinking more about digital marketing and use of the Internet and mobiles for the branding of their company or services. The facts and figures collected about digital marketing in the year 2017 showed that the budget for digital marketing is almost 5% higher than that of TV ads

2. Mobile devices dominate the digital scenario

The facts and figures released by the Google depict that in 10 countries mobile devices are used for searches at a high rate than the computers. These 10 countries also include U.S and Japan. It shows that mobile devices should be kept in mind while thinking about digital marketing plan.

3. Visuals are more effective

While discussing about digital marketing one thing should be remembered that video ads are more favorable than the text campaign. People like to view visuals instead of reading the text posts. The use of visuals can increase the traffic to the platform and helps in quick branding of products and services.

4. Use of programmatic

Programmatic ads have spread almost everywhere and still in progress. It is predicted that most of the budget about digital marketing will be consumed in the programmatic ads. Programmatic technology has the ability to connect and include the data of audience with the ad inventory and targeting. It helps the advertiser to analyze the results more efficiently.

5. Cross-Device marketing

Another amazing fact about digital marketing is the success through cross-device marketing. Ignoring the cross-device marketing will leave you far behind your competitors. As the consumers are connected through different devices such as computers, smartphones, tablets, iPhones and Mac devices. To extend your brand, product or services to a larger consumer market your digital marketing campaign should be effective on all these devices. According to almost 69% marketers are of opinion about digital marketing that organizational challenges surrounding data are a hindrance for creating true cross-device campaigns that suits all these platforms.

6. Drive Sales through location-based technologies

Location-based technologies are quite helpful in targeting the consumer market. While planning about digital marketing do not avoid this powerful tool that drives the customers to the outlets or online stores to enhance the sales. Use of location-based technologies helps to use personalized messages to the target audience.

 

7. Importance of personalization

Another powerful tool about digital marketing is the personalized advertisement according to the users. The consumer has not much time to view irrelevant ads and materials and like the personalize advertisement according to their interests. This has made the personalization mandatory to win more and more audience. According to the researches made in the field of digital marketing has shown that almost 70% consumers of 18-24 age group like the personalized advertisement. This has led the marketers to use the personalized campaigns.

 

8. People-based Advertising

a new horizon in the digital marketing is people based advertisement. It includes the recent consumers of the brand that is being advertised. It can be done by using the first-party consumer data of the brand. This becomes much helpful in driving the consumers to the outlets or the online stores for enhancing the sales.

 

Digital marketing is an effective way in this age of digital media. A digital campaign that runs collectively at all the social forums such as Facebook, Twitter, Instagram, LinkedIn, and Pinterest etc. Becomes more useful compared to those campaigns that use only a few social forums.