The 10 key points of SEO in 2023
The voice search is undoubtedly the future of online research: simpler, more accurate and faster, so it offers a better user experience and is increasingly adopted.
Google has a conversational agent, Google Assistant, which analyzes natural language to respond to queries, most often by reading the content of the first result. This trend is about to last and is not to be taken lightly: here are our 10 tips to optimize your voice SEO strategy.
Identify the differences between textual SEO and voice SEO
Before starting to work on your voice SEO, it is important to understand the specificities, ie, longer queries (often questions or sentences), more natural, more specific and precise, for an immediate result. In a nutshell: more keywords to integrate into your content strategy!
Do not neglect the long tail
Google Voice Search changes the way you make your request. Internet users will no longer search for keywords (3 to 5 on average for a classic search) but will ask questions by formulating sentences. To optimize your voice SEO, you will need to optimize the long tail and use the conversational language in your keyword study.
Optimize your mobile site
According to a Google report, 20% of Americans use Google Voice Search on Mobile. And for good reason: it’s much easier to talk on your phone to search! It is, therefore, crucial to optimize your site on mobile: it is nice to appear in the first results, it is necessary that the user does not leave your site from the first few seconds of navigation (The Rebound). To do this, first improve the loading speed of your site: it should not exceed 3 seconds because beyond, most users leave the site. The second thing to do: make sure your site is Responsive Design, that is to say, adapted to all mobile media (tablet, smartphone, connected TV …). To help you improve your site, Google puts at your disposal various tools to test your site (Test My Site,
Aim for position 0 or featured snippet …
The position 0, or featured snippet, highlights the first result of the Google search with a preview of an extract of the page concerned. It’s this snippet that is read by Google’s voice assistant when you do a voice search on Google. To aim for this coveted position, you will need to code your articles differently than for a text search, incorporating the words used orally (how, what / what / what, what / what is where, where can we …). By placing yourself on these queries, you will be more likely to appear in position 0 of the Google voice search.
… as well as PDAs
PDAs ( People Also Ask ) have been completing the featured snippets for some time. This is a box containing the questions most asked by users on the same subject, with each of them a featured snippet that can be scrolled by clicking on the question. It has become a major feature of Google voice search: if the user does not find his answer with the featured snippet, he will go to see this box. It is therefore important to integrate it into your SEO strategy.
Adapt your content to conversational searches
It is important to adapt your content to the keywords of the voice search: “how”, “what”, “where”, “can we”, etc. Create content that can respond precisely to this type of queries, such as question paragraphs or paragraph headings (H2) such as “Where to find an SEO agency in Levallois”. Frequently Asked Questions are also a good place to start.
Be able to answer specific queries
The direct consequence of natural language queries: users will expect more precise and complete answers to the question asked. Your general pages will need to be refined and each page will have to be optimized to answer a specific question that may be asked by the user.
Enrich your content
Who says more accurate content also says richer content! Take the example of the page of presentation of your activity on your site: whereas a page comprising a general paragraph was very suitable for textual research, the advent of the Google voice search will require a richer and more detailed description, with for example a paragraph answering the question “who are we? One for the question “what are our prices? », One for the question« where to find us? », Etc.
Look after your local SEO
You should know that voice search on Google is not used in the same context as text search. We told you about the prominence of Mobile: users will be more likely to use it on the go. And so, logically, for immediate research (find a restaurant around you, opening hours, have information on a particular store …): The voice SEO promotes the local SEO. The Local SEO already having its dedicated tool, Google My Business, Google voice search will allow it to be even more valued: a boon for local businesses! Tip: Visibly display on your website essential information such as address, opening hours, email and phone number.
Say goodbye to misspelled keywords
Good news: Google voice search will eliminate spelling mistakes! Whereas before, you had to integrate into your cloud of keywords all possible spellings of your main keyword, you will not have to worry about SEO anymore. You will also have to make sure that you have texts perfectly spelled because if they must appear in the featured snippet, a mistake can quickly discredit your site.