What is search engine marketing (SEM)?
Search engine marketing is an internet marketing in which a website or any product is ranked in higher-order by paid advertisement. Now a day when there are large numbers of websites it is difficult to promote your website and to gain traffic. In such conditions, search engine marketing is a big tool. A large number of websites are ranked by this method. In SEM the visibility of the website or the product is enhanced so that your website captures more traffic. It is an easy way of promoting and selling your product through paid advertisements.
How to do search engine marketing?
For SEM you have to find the relevant and high traffic search engine So that you can provide your Ads to it. The search engine increases traffic to a website by ranking it on the first page. When a product is ranked on the first page, its visibility is increased and more people click and visit your site, for which you have to pay such search engine. By SEM you can rank your website at the top page in no time. When it happens your product will sell more, and you will get more profit.
What is the platform for search engine marketing?
Choosing the best search engine is most important in SEM. It depend upon which search engine has more traffic on it. Following are some search engines where search engine marketing can be done accurately,
● Bing
● Yahoo
Google provides ads by Adwords, Yahoo by yahoo advertising and Bing by Bing ads. You have to make the account of the respective ads provider on your relevant search engine.
Requirements for SEM?
For search engine marketing the most important and valuable thing is the selection of keyword. It is the keyword which provided you the visibility at the top page. So while selecting key word it is important to select the key keyword which is mostly searched in the search engines. In fact, you have to pay for the required keyword. Payment is provided in accordance with bidding.
What to pay for SEM?
Payment or the budget for Search engine marketing depends upon what you require and how much you require. Following are the methods for it,
■ CPC (cost per clink)
■ PPC (Price per click)
■ It might be your daily or monthly budget.
Cost per click is the method in which you have to choose the price you can pay for a single click on it in search engine marketing. When someone clicks on the ads you provided to the search engine, the relevant cost will be cut from your budget.
How search engine marketing (SEM) works?
When you paid to a search engine for the keyword, it put the ads of your website or the product you wanting to promote or sell on the first page according to the bid. There might be certain companies for the SEM but the ranking of such websites will be according to bid. The website provides a better bid is at 1st and so on. When the keyword is searched your ads will be showing on the first page. When someone clicks on the ads it will lead him/her to your landing page where he/she might buy what you offer.
Difference between search engine optimization and search engine marketing?
Following are the key points,
SEO is an organic way of promoting your business or web, but it is the time-consuming process it might take 3 to 6 months in ranking your website. But if you switch to SEM it might be ranked hardly in 2 days and your traffic will be increased in no time. But it requires the spending of money that how much you spend on it.